DBS – EMPATHETIC MARKETING CONSULTATION

DO YOU REALLY KNOW WHAT YOU, YOUR COMPANY, YOUR STAFF ARE GOOD IN?
DID ANYONE EVER TELL YOU WHAT YOUR TALENTS ARE?
DID ANYONE EVER DEEPLY ANALYZE YOUR QUALIFICATIONS / PRODUCTS / POTENTIAL / YOUR BRAND
AND HELP YOU TO COVER UP NICHES / NEW POTENTIAL CUSTOMER SEGMENTS / MARKETS / STRATEGIES
DO YOU REALLY KNOW WHAT YOU SHOULD BE DOING? IF IT IS OTHER THAN PASSIONATE … IT’S WRONG. WE WILL OPEN YOUR EYES AND HELP YOU SEE / DISCOVER WHAT YOU REALLY SHOULD BE DOING – SINCE IT WILL BE A „JOB“* YOU, YOUR HEART, MIND

WE TAKE YOU BY YOUR HAND AND GUIDE YOU THROUGH AN UNCONVENTIONAL APPROACH / PROCESS TO FIND YOUR TRUE
STRENGTHS / CHANCES /

YOU ARE AN INVENTOR? A CREATOR?
YOU ARE SURE YOU HAVE AN OUTSTANDING IDEA … THAT MIGHT CHANGE THE WORLD OR IMPROVE PEOPLES LIFES?
WELL … WHAT KEEPS YOU FROM TESTING IT? PRODUCING & DISTRIBUTING IT?
DO IT! NO ONE IS BETTER IN COMMUNICATING THE BENEFITS OF A PRODUCT TO THE WORLD … IS THE PERSON WHO CAME UP, DEVELOPED THE IDEA. NOTHING IS BETTER THAN THE ORIGINAL. THINK COKE. THINK APPLE.
IF YOU START COMMUNICATING IT THE PEOPLE WILL REMEMBER WHO WAS THE FIRST TO ANNOUNCE THE INVENTION. INFORM THE MASS ABOUT UPDATES, NEW FEATURES. FIND INVESTORS EG. BY CROWDFUNDING – THE INVESTORS WILL HELP YOU WITH THE COMMUNICATION TO THEIR NETWORKS. IT WILL SPREAD VIRALLY. A DATED BLOG ENTRY OR POST IN SOCIAL CHANNELS WILL AID YOU, IF SOMEHOW NECESSARY, PROOF THAT THE ORIGINAL IDEA WAS YOURS.
ALL YOU NEED TO DO IS TO ASK THE PEOPLE HOW LIFE WAS POSSIBLE WITHOUT THE PRODUCT.
YOU NEED TO OPEN THE EYES OF THE PEOPLE AND EXPLAIN THEM THAT THEY TRULY DESIRE / HAVE THE NEED TO BUY THE PRODUCT, THAT THE PRODUCT MAKES SENSE, AND THAT THE PRICE IS SECONDARY.
MAKE THEM HAVE THE DESIRE TO OWN AND USE YOUR PRODUCT – THEIR LIFES WILL MAKE SO MUCH MORE SENSE, BRING THEM CONTINUOUS JOY & PLEASURE INTO THEIR DAILY LIFE.
DO YOU REMEMBER WHAT THE „ULTIMATE MOBILE DEVICE“ WAS, AND HOW IT AFFACTED OUR LIFES? NOWADAYS LIFE IS NOT POSSIBLE WITHOUT IT, OR A CLONE OF IT.
DO YOU KNOW THAT WOMEN DESIRE TO USE PRODUCTS WHICH YOU WOULD SAY ARE A TOTAL MAN’S THING? MORE WOMEN THAN MEN SMOKE MARLBORO CIGARETTES, BUY THE HUGO BRAND, OR DRIVE A JEEP OR SUV?
BECAUSE THEIR DEEP INSTINCTUAL DESIRE IS TO AT LEAST ENJOY A LITTLE PIECE OF THE WILD, CRAZY, DANGEROUS LIFE WE COWBOYS LIVE (DO WE REALLY?).
A MARLBORO COMMERCIAL FOR THE „LIGHT“ CIGARETTES SHOWED A COWGIRL RIDING WITH THREE COWBOYS. PEOPLE WERE IRRITATED BY THE COMMERCIAL, AND IT WAS A FAIL. OF COURSE. CHANGE IN MARKETING MANAGEMENT ALWAYS MEANS A CHANGE IN THE LOGO, THICKER LETTER PAPER, AND – OF COURSE – AN OUTSTANDING NEW MARKETING CAMPAIGN, WHICH HAS TO BE TOTALLY DIFFERENT FROM ANYTHING EVER PRODUCED BEFORE. WHY? IN I.T. WE USED TO SAY WHEN NEW HARD- & SOFTWARE PROMISED TO REVOLUTIONIZE YOUR WORKFLOW: „NEVER CHANGE A RUNNING SYSTEM“. WHY SHOULD YOU LOSE TIME & MONEY TO GET TRAINED, YOU HAVE GET USED TO A NEW WORKFLOW, NAVIGATION, OS, SOFTWARE … IF THE IMPROVEMENT IS NOT GOING TO BE DRAMATICALLY & EFFICIENTLY CHANGING THE DEFINED OUTPUT / RESULT IT DOES NOT MAKE SENSE.
MARLBORO MEANS MEN’S COWBOY LIFE. THE HIGHLIGHT OF A COWBOY’S DAY IS ENJOYING A MARLBORO CIGARETTE. THAT IS STATIC. THAT MEANS VALUES. IMPROVEMENT CAN BE DONE ANYWHERE ELSE IN THE COMPANY: LEAN MANAGMENT, JUST IN TIME PRODUCTION, FINDING LOCAL PRODUCERS / DISTRIBUTORS ETC. ON THE OPEN GLOBAL AND VIRTUAL MARKET. MOTIVATING THE STAFF, MAKE THEM PROUD TO WORK FOR THE COMPANY, MAKE THEM LIVE YOUR CORPORATE IDENTITY. MAKE THEM ENJOY TAKING HOME THEIR WORK. INFORM THEM PERSONALLY OF SUCCESSES, NEW STRATEGIES ETC. AND GIVE THEM THE CHANCE TO SHARE THEIR OPINION (ONCE IN A WHILE YOU REALLY SHOULD COMMUNICATE THAT THE MANAGEMENT IS CONSIDERING REALIZING THE IDEA HANDED IN BY MARC, EMPLOYEE NO. 1234 … IMAGINE HOW HAPPY THAT EMPLOYEE IS. HE WILL TRANSPORT HIS NEW THRIVE TO HIS COLLEAGUES. AND WHEN HE COMES HOME, TELLS HIS FAMILY THAT HE IS ON THE WAY TO DIRECTLY ADVICE THE TOP MANAGEMENT BECAUSE OF HIS GOOD IDEAS, HIS WIFE WILL REALLY BE A LITTLE PROUD OF HIM, AND HE GETS WHAT HE HAS WAS HOPING FOR A LONG TIME EVERY NIGHT HE COMES TO BED … )
SO, GIVE THEM BENEFITS. MAKE THEM PART OF THE IMPROVEMENT OF THE PRODUCT, THE DISTRIBUTION, OR MOTIVATE THEM TO HAND IN IDEAS OF EG WHICH TOILET PAPER SHOULD BE USED IN CUSTOMER’S RESTROOMS AND THE STAFF’S SILENT PLACES. EXPLAIN THEM WHY THIS DECISION IS SO IMPORTANT TO THE FUTURE OF THE COMPANY WORLDWIDE. HONOR THE BEST IDEA / OR THE IDEA OF AN EMPLOYEE YOU WANT TO (!) PROMOTE … AND EXPLAIN THAT THE CONSIDERATION, PLANNING & STRATEGY IS A COMPLEX PROCESS, AND TOP ON THE TASK-LIST OF THE MANAGEMENT, AND IS ON THE AGENDA TO BE REALIZED IN THE NEXT 24+ MONTHS … OR SO.
REMEMBER THE PEPSI COMMERCIAL IN WHICH A COKE & A PEPSI DRIVER SIT IN A BAR AND ORDER THEIR COMPANIES CAFFEINE DRINK. THE PEPSI GUY ASKS THE COKE MAN „WANNA TRY?“. THE COKE MAN TAKES THE GLASS AND TRIES A ZIP, THEN SAYS „WOW. GOOD!“. HE THEN OF COURSE OFFERS THE PEPSI MAN TO TRY COCA COLA, AND THE MAN SAYS … „NO. THANKS.“ AND TAKES A ZIP OF HIS PEPSI.
LEGENDARY! OUTSTANDING. CUTE, NICE, BUT SAYS AND COMMUNICATES WHAT IT IS ALL ABOUT: WHICH ONE IS THE BEST SUGAR—CAFFEINE-POP, COLORED WITH SUGAR COLOR (WITHOUT THE ADDITIONAL COLOR A COKE WOULD BE CRYSTAL, LOOK LIKE WATER, WHICH – APPROVED – WOULD SEEM AWKWARD TO THE CUSTOMER.
JOHN SCULLY, CEO OF PEPSICO, FORMER FRITOLAY PUBLICALLY RUINED EVERYTHING WHAT MARKETING CREATED SO SENSUAL, WHEN HE WAS ASKED IN A LIVE TRANSMISSION OF A MAJOR FOOTBALL GAME TO TRY THE TASTE OF TWO POPS, LOGOS COVERED ON THE CUP. WHEN HE CONFIDENTLY SAID „THIS ONE IS JUST GREAT“, OF COURSE BEING SURE IT’S THE PEPSI, AND THE LOGO ON THE CUP WAS COCA COLA – HE DESTROYED WHAT MARKETING CREATED THROUGH MANY ADS ETC. OVER A LONG PERIOD, USING MUCH MUCH MONEY, CAREFUL RESEARCH, CASE STUDIES ETC.
MARKETING WAS NOT SENSUAL & OPEN MINDED TO TRAIN THEIR CEO, CMO, CFO AND EVERY EMPLOYEE OF THE COMPANY TO IMMEDIATELY SENSE BY LOOK, SPARKLE, SMELL, TASTE ETC. TO RECOGNIZE A PEPSI FOR 100% UNDER ANY OTHER COKES. THEY COULD THINK OF INTERNAL COMPETITIONS, FILL IN COKE IN PEPSI CANS, AND PUT THEM IN THE POP MACHINES IN THE COMPANY. EVERY CAN HAS A NUMBER, EVERY EMPLOYEE MAY ONLY ONE NUMBER DURING THE COMPETITION, BEING SURE THE LIQUID IN HIS CAN IS A COKE. GIVE THEM A BENEFIT, THE TRUE PEPSI MAN… OR DO THAT PUBLICALLY IN ALL CANS DISTRIBUTED WORLDWIDE. 100 CANS ARE FILLED WITH COKE. ONLY ONE NUMBER PER EMAIL ADDRESS. THE CORRECT ENTRIES WILL BE REWARDED WITH DOLLAR 250.000 AND IS GOING TO REPRESENT PEPSI ON LOCAL EVENTS AS THE MAN / WOMAN WHO CAN SAY WHICH CUP CONTAINS THE BEST COLORED WATER IN THE WORLD …
GOOD FOR JOHN SCULLY THAT BY THAT TIME STEVE JOBS CAME UP TO HIM, AIMED TO HEADHUNT THE FUTURE CEO OF APPLE INC. WHISPERING TO HIM: „FOR HOW MUCH LONGER DO YOU WANT TO SELL COLORED WATER?“, RETURNING TO HIS PARTY. NEXT DAY SCULLY CALLED JOBS, AND STEVE HIRED THE MAN WHO WOULD BE FIRING HIM FROM THE COMPANY HE FOUNDED A COUPLE MONTHS LATER.
THAT WAS THE BIRTH OF NEXT COMPUTERS, THE REALIZATION OF A UNIX BASED OPERATING SYSTEM, LATER CALLED „MAC OS X“ (USING THE X FOR A DOUBLE MEANING, AS THE BITE / BYTE IN THE APPLE LOGO DOES, „X“ MEANING THE 10TH VERSION OF THE MAC OS (NOW BEING MORE LIKE A UNIX GUI) AND THE LINK TO THE „X“ IN UNIX, AS INTELLIGENT AS THE „I“ IN FRONT OF ALL-IN-ONE-SOLUTIONS TO GET INTO THE INTERNET (THAT IS WHAT THE „I“ STANDS FOR) WITH PLUG & PLAY TECHNOLOGY AS INTERNAL 56k MODEMS, ETHERNET HUB … AND READY FOR „AIRPORT“, THE FIRST PLUG & PLAY WLAN SOLUTION, BY THE TIME WLAN WASN’T EVEN AVAILABLE TO THE PEOPLE. BUT WHEN IT WAS, THE APPLE USERS WERE THE ONES TO IMMEDIATELY USE WLAN BY PLUGGING IN THEIR (OPTIONAL) AIRPORT CARD INTO THEIR iBOOKS, POWERBOOKS, iMACS, AND POWERMACS. MEANWHILE THE

AFRAID YOUR IDEA GETS STOLEN? WELL … TAKE IT AS A COMPLIMENT, AND YOU HAVE THE PROOF THAT YOUR IDEA

OLD TRADITIONS
BLINDSIGHT
MARKET WENT THROUGH A CHANGE

WE WILL
TO DISCOVER YOUR WEAKNESSES / VULNERABILITIES AND MAKE YOU TURN THEM INTO STRENGTHS … NEUTRALIZE THEM …

FOCUS

 

HIGH SENSITIVE MARKETING GUIDES
EMPATHETIC MARKETING
COACHES / TRAINERS / COACHES
GUIDES / MENTORS /

NEUPOSITIONIERUNG 2018

YOU WILL FIND YOURSELF YOUR TRUE
STRENGTH / USP / TALENTS

ADORN | to make more beautiful

RETHINK / FIND / DISCOVER
YOURSELF

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AWARENESS
BEHAVIOUR
BRAND
CHANCES
COGNITIVE
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COMMUNICATION
CORPORATE IDENTITY
EMOTION / EMOTIONAL
EMPATHY
IDEAS
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design by steve | creativ-agentur by flo t. & steve g. winner

design by steve | creativ-agentur by flo t. & steve g. winner

DURCH EMPATHIE & LEIDENSCHAFT ZUM ERFOLG.

Wir sind kreative Designer und stets auf der Suche nach
Kunden und Partnern die exzellent zu uns passen.
Ein Projekt entsteht nur dann empathisch und
leidenschaftlich wenn Harmonie herrscht und vor
das Zwischenmenschliche stimmt.

Du siehst dies genauso und fühlst Dich angesprochen?
Dann darfst Du gerne weiterlesen – wir freuen uns
auf Dich und die Herausforderung die Du an uns stellst.

cosmentic – makeup & grooming for real men

cosmentic – makeup & grooming for real men

MY LIFE – MY RULES. Der moderne Mann entscheidet wie er sein Leben gestaltet und legt Wert auf sein Äußeres – nicht nur was seine Kleidung, Schuhe oder seinen Haarschnitt betrifft, sondern auf seinen Ausdruck, seine Attraktivität und somit auf sein gesamtes Erscheinungsbild. Mit den richtigen Kosmetik-, Grooming- und vor allem MakeUp-Produkten ist ein gesundes, glattes Hautbild, ein gepflegter Bart und ausdruckstarke, durchdringende, leuchtende Augen schnell gezaubert.

My favorite Makeup- & Grooming Products

My favorite Makeup- & Grooming Products

Mein Traum-Kultur-Set: Einweg-Rasierer, Travel-Rasierschaum, Spiegel, Nagelclippser & -Schere (stark genug auch für dicke Fussnägel), Nagelfeile, Nadel & Faden, extra Fächer für oben genannte Artikel (wie zB. Lippenstift, Puder, getönte Creme, Reise-Flakon (evtl. befüllt mit After Shave zum Aufsprühen etc.), 10 Reinigungstücher, 1 Waschlappen (auch für Intimwäsche), Mini-Seife, Mini-Zahnbürste & Travel-Zahnpasta, Zahnreinigungs-Stix

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